The Ottawa Mission
Since 2019, we’ve partnered with The Ottawa Mission to create impactful videos that balance emotional storytelling with clear messaging. The Result? Increased fundraising success, enhanced awareness, and stronger community engagement with videos tailored to their unique goals.
"A brief note to convey a huge thanks for the latest video. Fundraising is extremely challenging in the current not-for-profit environment, and your work has made that easier for us."
Aileen Leo
Ottawa Mission
Director of Communications
Videos that Inspire Action
The Ottawa Mission has been a cornerstone of the community since 1906, providing more than just shelter, they offer 18 essential programs and services including healthcare, housing support, hospice care, and employment training. For over six years, we’ve partnered with their team to create video content that builds public understanding, fosters emotional connection, and drives meaningful support.
Video plays a vital role in their communication strategy, from awareness-building on social platforms to fundraising campaigns broadcast on CTV. These stories highlight the Mission’s long-term impact on people’s lives. As part of a well-established fundraising and development strategy, video has become a key tool in connecting with the public and prompting action, including measurable donation spikes during campaigns like Giving Tuesday.
Our Creative Approach
Each year, we work closely with The Ottawa Mission to produce a mix of content tailored to different needs, from annual impact report videos to emotionally-driven donor appeals. Our approach combines live-action interviews, motion graphics, and documentary-style storytelling to make complex issues accessible and relatable.
By focusing on real stories from real people, we help the Mission show not only what they do, but why it matters. This collaborative process has been shaped by trust, consistency, and a deep understanding of their audience. With creative support already built into their fiscal calendar, we continue to play a strategic role, stepping in where extra content is needed and evolving the work alongside their goals.
The Results
Our videos have helped The Ottawa Mission deepen public engagement and unlock stronger support. A Giving Tuesday campaign video led to a 40% increase in donations, a powerful result during a critical fundraising period. Across platforms, these stories have expanded visibility, challenged harmful stereotypes, and elevated the perception of the Mission’s work within the community.
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The Ottawa Mission 100th Anniversary Expansion
To mark 100 years at 35 Waller Street, Ottawa Mission partnered with artist Karen Bailey on a portraits exhibit at Ottawa Art Gallery, sharing stories of clients, staff, volunteers, and supporters.
The Ottawa Mission Food Services Training Program
We partnered with The Ottawa Mission on a live-action video highlighting the Food Services Training Program, showing how culinary training opens doors and changes lives.
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The Ottawa Mission Fundraising Video
Since 2019, we’ve partnered with The Ottawa Mission to produce videos that blend emotion and clarity—driving fundraising, awareness, and community engagement, tailored to the organization’s goals.
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Ottawa Mission Impact Report
We created a 2D animated video with The Ottawa Mission showcasing the vital work happening in the shelter, from daily meals and care to programs that help people move forward.
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The Ottawa Mission One Million Hours
A live-action community message with The Ottawa Mission, honoring the shelter’s rich history in Ottawa and the people who sustain its mission.
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The Ottawa Mission
Our campaign video with The Ottawa Mission highlights rising need for meals, shelter, and care. Real stories show why support is urgent and how every donation helps people rebuild.
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The Ottawa Mission Maintenance Service Training Program
We partnered with The Ottawa Mission to produce a live-action video that spotlights the Maintenance Services Training Program, helping donors and audiences understand how the program changes lives.
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The Ottawa Mission Sponsor Highlight
We created a sponsor highlight for The Ottawa Mission, thanking partners and showing how their support fuels meals, shelter, and programs—an invitation for others to join.
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