A Process Built for Peace of Mind
From discovery to delivery, our production workflow is built to keep things smooth, collaborative, and on track—without surprises.
A Process Designed to Support You
We’ve delivered thousands of videos across industries, timelines, and team structures. Our process is built to flex around your needs, while giving you visibility, structure, and peace of mind throughout the project.
Discovery & Planning
We work to understand your goals, your audience, your tone, and your internal realities. Whether it’s a new product launch or a long-term rebrand, we tailor our creative direction to what matters most to you.
A Planned Workflow
You’ll get a customized plan that aligns with how you like to work, transparent timelines, easy-to-follow milestones, and updates at a pace that suits your team. You’ll always know where things stand, what’s coming next, and who to reach out to.
Expertise & Craft
Our team includes creative directors, animators, writers, and subject-matter experts who align with your industry and vision. From the first draft to final delivery, we treat every detail as a reflection of your brand.
Our Production Process
Our proven workflow ensures every project runs smoothly, stays on track, and delivers exceptional results.
Creative Concept
We partner with you to define the big idea: goals, audience, tone, and message. That foundation guides the creative and keeps everyone on the same page.
Scripts & Storyboard
This is where strategy becomes a plan. We write clear, intentional scripts and create storyboards so you can see the video taking shape before anything is produced.
Visual Direction
Before jumping into production, we share visual samples and styleframes that lock in the look and feel. You’ll know what to expect and how the final piece will represent your brand.
Production
Whether it’s animated, live-action, or a blend of both, our team handles all the details. From casting to cameras, voiceovers to motion graphics, we manage production so you can focus on feedback, not logistics.
Review & Refinement
We keep our process open and collaborative. Each milestone includes a defined revision window so you can share feedback and sign off before we proceed.
Social Versioning
We shape the core edit for every channel that matters. That can include short cutdowns, teasers, reels, square and vertical versions, custom thumbnails, and on-screen text sized for mobile.
Language & Accessibility
We localize content so it reaches more people. That can include translated on-screen text, subtitles, voiceover in multiple languages, transcripts, and audio description. Native reviewers check the work for accuracy and tone.
Final Delivery
You get clean, labeled folders and an easy handoff. Master files, web and social exports, captions, transcripts, and, if applicable, open illustration files. We can also keep an archive so updates are simple later.
"The entire Simple Story team was so wonderful to work with! The process was very clear and smooth, and we knew exactly what to expect during each phase of production. Thank you for working so closely with us on all of the important details and ensuring everything turned out perfectly."
Lindsay Oliver, Vice President of Marketing
Ready When You Are!
Our process is built for clarity, creativity, and momentum. Whether you’re starting with a clear brief or just a spark of an idea, we’re ready to help you bring it to life—with strategy, structure, and a team that’s all in.
Your Partner in Storytelling
Explore our Work
From nonprofits to tech giants, explore how we’ve helped brands tell their stories and connect with their audiences.
What We Can Create for You
Explore the see the range of video solutions we offer to elevate your marketing.
Meet the Team
Learn about our mission, values, and how we bring creativity and precision to every project we undertake