WattIQ
WattIQ is powering the future of asset-light, energy-efficient enterprises through advanced device power monitoring and control. As the company rebranded, they turned to us as their creative and video partner, not just for one-off content, but for an integrated, ongoing relationship that would help define and communicate their new identity across every customer touchpoint.
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"The Simple Story team has a very structured approach and also very flexible during the initial discovery process. We love working with them, and they always exceed our expectations on the creative direction."
Priya Vijayakumar
CEO
WattIQ
The Challenge
With the rebrand, WattIQ needed more than a new logo, they needed a way to reintroduce themselves to the market with clarity, consistency, and creativity. Their goals were twofold: build brand awareness through thoughtful storytelling and visual identity, and educate a technical audience about a product that can be difficult to explain.
We stepped in as a true creative partner, developing not only video, but marketing materials, illustrations, and branded content. Through a retainer-based model, we were able to work as an embedded extension of the WattIQ team, helping guide everything from high-level brand vision to day-to-day design and rollout.
Our Approach: Feel the Pulse
In early discovery sessions, we noticed the WattIQ team often compared a device’s energy usage to a human heartbeat — a signal of activity and health. That metaphor became the foundation of our creative strategy. We used it to anchor the brand story and to inform a visual identity that felt fresh, modern, and intuitive.
We designed a clean, minimal look using abstract shapes, crisp white space, and a vibrant green palette to maintain brand continuity while signaling innovation. Stylized characters added warmth and relatability, helping humanize the brand across web, social, and print. From video graphics to keycards, every touchpoint reflected a cohesive, systematized identity.
Leveraging Video to Build Brand and Educate
Video became a core part of WattIQ’s rebrand strategy. We produced four videos — a brand video, an explainer, and two product-specific pieces — each tailored to key moments in the customer journey.
The brand video told the story of WattIQ’s mission, reinforcing the new identity and offering a deeper emotional connection to its vision and values. It served as a powerful tool during the rebrand launch, giving customers a clear understanding of who WattIQ is and why it matters.
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The product videos shifted focus to functionality — helping potential customers understand how WattIQ works and the benefits of implementation. These pieces emphasized clarity over complexity and helped drive better product understanding at the top of the funnel.
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The explainer video zeroed in on sustainability and WattIQ’s role in driving operational efficiency. Using a ripple effect as a visual device, we illustrated how small improvements in power monitoring can create wide-reaching impact across energy usage, costs, and asset optimization.
View the Full Suite of Videos
The video series now lives across WattIQ’s digital platforms. According to CEO Priya Vijayakumar, the video content has played an integral role in shaping the brand’s messaging and customer experience.
With a consistent stream of branded creative, WattIQ is now equipped with the tools they need to connect with customers, support their sales efforts, and reinforce their place as an innovative leader in energy intelligence.
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WattIQ Onboarding Video
We partnered with WattIQ to create a 2D animated onboarding video that helps clients quickly understand the product, setup steps, and how to get value from day one.
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WattIQ Data in Action Video
We partnered with WattIQ on a 2D animated video highlighting the device-level data their platform delivers, helping clients uncover usage insights and make smarter decisions.
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WattIQ Circular Economy & Sustainability
What will it take to move from a throwaway economy to one where waste is eliminated and resources circulate? We partnered with WattIQ to show how asset-level data lowers carbon across an asset’s life.
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WattIQ Product Video
We produced a 2D character-animated explainer that walks through daily operations and shows why WattIQ’s data is essential for understanding usage.
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WattIQ Brand Video
WattIQ provides device-level energy and usage data to cut waste and right-size assets. We produced a 2D animated explainer that shows how the platform works and how clients see value fast.
Ready to Elevate Your Brand with Strategic Video?
At Simple Story, we help companies bring clarity and creativity to every stage of growth — from rebrands to product launches and everything in between. If you’re looking for a creative partner that works like an extension of your team, let’s talk.
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