eCampus Ontario
As a nonprofit committed to transforming Ontario’s post-secondary landscape, eCampusOntario needed video content that could communicate its complex mission clearly and compellingly. Working closely with their team and creative partner Brand Clarity, we produced a suite of bilingual videos designed to elevate their public profile, engage a wide range of stakeholders, and support multi-channel campaigns across the province’s education sector.
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"A brief note to convey a huge thanks for the latest video, which we employed to support Giving Tuesday fundraising efforts, which shattered all expectations and bolstered our efforts by almost 40%. Fundraising is extremely challenging in the current not-for-profit environment, and your work has made that easier for us."
Corien Kershey
Communications Specialist
Brand Clarity
A Digital First Mission
eCampusOntario plays a vital role in making online learning more accessible, supporting institutions, educators, and students across the province. As their reach and programming expanded, so did the need for modern, clear, and versatile content — videos that could support awareness, clarify their initiatives, and position them as leaders in digital learning.
Our challenge was to create content that felt current and inclusive, while speaking effectively to multiple audiences: government stakeholders, educators, institutional leaders, and lifelong learners alike. The messaging had to be strategic and educational and the visual execution needed to reflect a forward-thinking, digitally-savvy organization.
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Our Approach: Strategic, Collaborative, and Cohesive
We partnered with both Brand Clarity and eCampusOntario’s internal team from the ground up — aligning early on messaging goals, creative direction, and strategic themes. These themes included leadership in EdTech, the power of lifelong learning, and the evolution of post-secondary education in a digital-first world.
To bring those ideas to life, we blended polished stock footage with custom animation overlays that helped simplify key concepts and add visual interest. This mix allowed us to maintain a clean, branded look while reinforcing messaging across each video. Everything was created in both English and French to support eCampusOntario’s bilingual mandate and broaden accessibility.
The Results
The videos became central assets in eCampusOntario’s communications toolkit — used across marketing campaigns, stakeholder engagement efforts, and resource libraries. They seamlessly integrated into Brand Clarity’s broader campaigns, from media kits to event presentations.
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eCampus Ontario Advancing Online Learning
With eCampusOntario, we produced 8 bilingual videos to position them as a leader in digital education covering generative AI, digital credentials and higher ed transformation for multi platform use.
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eCampus Ontario Advancing Online Learning
With eCampusOntario, we produced 4 bilingual videos to position them as a leader in digital education covering generative AI, digital credentials and higher ed transformation for multi platform use.
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eCampus Ontario Advancing Online Learning
With eCampusOntario, we produced 4 bilingual videos to position them as a leader in digital education covering generative AI, digital credentials and higher ed transformation for multi platform use.
.jpg)
eCampus Ontario Advancing Online Learning
With eCampusOntario, we produced 4 bilingual videos to position them as a leader in digital education covering generative AI, digital credentials and higher ed transformation for multi platform use.
.jpg)
eCampus Ontario Advancing Online Learning
With eCampusOntario, we produced 4 bilingual videos to position them as a leader in digital education covering generative AI, digital credentials and higher ed transformation for multi platform use.
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