Awareness lagged where it mattered most. New caregivers often didn’t know where to begin or who to call. The broader public understood that dementia touches many families, but not that community-driven, non-clinical support is available close to home. The Society needed a warm, clear story that quickly explained what they do, encouraged caregivers to seek help early, and worked across their website, social channels, presentations, and donor outreach. Above all, the message had to be hopeful: you are not alone and support is here.

‍

‍

‍

A conversation with leadership shaped the tone and the simple promise that guided everything: no one faces dementia alone. From there, we developed “Faces of Dementia,” a live-action concept that weaves together real moments from several caregivers and staff. Rather than following one person from beginning to end, the film moves between different experiences—loneliness, burnout, uncertainty—and the relief that arrives when someone from the Society steps in with guidance and community. Over two carefully planned shoot days, we filmed authentic interactions in familiar settings and kept the process easy for everyone involved. In post production, we edited for emotional clarity and immediate understanding, then delivered a video with several shorter versions, complete with captions and ready-to-use files for web, social, events, and appeals.

‍

‍

‍

‍

At Simple Story, we help companies bring clarity and creativity to every stage of growth — from rebrands to product launches and everything in between. If you’re looking for a creative partner that works like an extension of your team, let’s talk.