The rotoscope technique consists of tracing over actual video footage, allowing for hyper-realistic movements between characters and environments. With all of our rotoscoped videos, after tracing the footage, we use a custom designed look and feel to the graphics that is cohesive with your brand. Since rotoscope animation can have a rigid or edgy look, these videos are best used for emotional storytelling that centres on people within various settings.
How to identify your video’s true objective
I’ve written previously about the need to align your video project to clearly articulated objectives and what can go wrong if you don’t. I’ve also written bit about identifying where your customer lies on your sales path to help decide whether you should use live action or animated video for your project. However, I haven’t yet talked about what it […]
In the animation phase we use fluid motion and smooth transitions in order to bring your audience on an inspiring and educational journey.
Video Marketing Trends for 2020
Video continues to be the most influential form of content marketing. If your website has video, it is 53 times more likely to get a first page spot in google search results. Additionally, people spend 2.6 times longer on pages with videos than those without any videos. As such, it is imperative to make sure you are aware of the video marketing trends for 2020.