Seeing Is Believing: Why visuals are just as important as the message.
Whether it’s on a conscious or subconscious level, we’re all aware of design. It’s why we choose certain articles of clothing over others, or why we might prefer one model of a car over another. Design is also responsible for which brands we gravitate towards. Studies have shown that when something has a better, more […]
CHEO Toy Drive
The spirit of giving was in the air, when we ran a Toy Drive in our building for the kids stuck in the hospital over the Holiday Season at CHEO (Children’s Hospital of Eastern Ontario)
Why You Need to Use Video in Your Black Friday Marketing Plan
The Holidays are right around the corner, and it is projected that total retail sales will cross the $1 trillion mark. Learn how to use video to build a stronger connection with shoppers and cut through all the noise.
Behind The Story: Trend Micro EDR
After years of telling stories for Trend Micro, we have redesigned the visual aesthetic for their videos, balancing art with insight to simplify the intricacies of their products.
Having dynamic sound design is an important step in the process that really breathes life into your video. It can create emphasis and emotion and steer the viewer toward the reaction you’re looking for.
In the animation phase we use fluid motion and smooth transitions in order to bring your audience on an inspiring and educational journey.
The Styleboard gives you full insight into every scene of the video, before it’s put in motion.
In the voiceover stage, it’s time to find the person who can deliver it in the most compelling and believable way for your audience.
In the Styleframe phase it’s time to bring these scenes to life, with colour, shading, texture and depth, so you can get a sense of not only how the scenes will be composed, but how they will be designed.
The storyboard step is there to bring the words of the creative treatment into hand drawn sketches that represent them.