Why You Need to Use Video in Your Black Friday Marketing Plan
The Holidays are right around the corner, and it is projected that total retail sales will cross the $1 trillion mark. Learn how to use video to build a stronger connection with shoppers and cut through all the noise.
Behind The Story: Trend Micro EDR
After years of telling stories for Trend Micro, we have redesigned the visual aesthetic for their videos, balancing art with insight to simplify the intricacies of their products.
Having dynamic sound design is an important step in the process that really breathes life into your video. It can create emphasis and emotion and steer the viewer toward the reaction you’re looking for.
In the animation phase we use fluid motion and smooth transitions in order to bring your audience on an inspiring and educational journey.
The Styleboard gives you full insight into every scene of the video, before it’s put in motion.
In the voiceover stage, it’s time to find the person who can deliver it in the most compelling and believable way for your audience.
In the Styleframe phase it’s time to bring these scenes to life, with colour, shading, texture and depth, so you can get a sense of not only how the scenes will be composed, but how they will be designed.
The storyboard step is there to bring the words of the creative treatment into hand drawn sketches that represent them.
The Script is the foundation of your video. They are the words that will tell your story.
The Creative Concept is a complete package that breaks down your video – from the practical information, to the creative information.