Video production


31 May 3 quick tips to create compelling mobile video content

Mostly when we talk about mobile video, we talk about the application of traditional web video on mobile devices. But the rise of GIFs and applications like Vine and Instagram has created a new category of mobile video that’s short, sweet, and extremely viral. At ClickZ Live in Toronto, I was able to attend a panel session on “Unlocking the Secrets to Mobile Video” with Greg Jarboe, President of SEO-PR, and Mike Leon, President of Brand Heroes. They provided a slew of tips to help marketers incorporate this new video format into their campaigns and "always-on” social media content.
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18 Feb 4 reasons why you need a screencast video

Explainer videos come in many forms: animated, live action, Taiwanese , etc. Choosing the right format often rests upon understanding which one best aligns with your needs and objectives. Previously, I had written about choosing between live action and animated videos. Screencasts are another type of explainer video growing in popularity that might be the right choice for your company if you fall into one (or more) of the four categories below.
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16 Jan How to make the perfect Kickstarter video, part four: post-production

Now that filming for your Kickstarter masterpiece has wrapped, you are ready for the fourth and final stage: post-production. Much like Rocky IV, this stage can be the most challenging but also the most rewarding, as you see your hard work finally come alive on the screen. If this is your first time editing video, get comfortable with the idea that the end result will not perfectly match the vision in your mind. Great editing can save bad video and turn good video into something amazing, but without the years of required experience your approach should be to string along the good bits you have rather than attempting to salvage the bad. Remember that your video’s true aim is to get people excited for your Kickstarter project; done is better than perfect and a true editor knows that their work could always be better.
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