Every so often a video will get passed around the office and kill team productivity for the next half hour. Sometimes they are funny, sometimes they are crazy . In the case of Volvo’s recent campaign, it’s simply because what their doing is so damn good.
What follows below is a series of production tips and references links to help you finally shoot your Kickstarter video masterpiece. You are not mistaken if you think it is a lot of information to take in; one of the most important lessons to learn in this business is that there is always more to learn.
In my last post on how to make the perfect Kickstarter video, I talked about the power of telling your personal story to convince the Interwebs to fund your project. Today I begin to talk about the process of actually telling your story, starting with the first step, pre-production.
It’s been two months since Kickstarter brought their crowdfunding service to Canada, and many enterprising Canucks are likely investigating using video as part of their campaign.
In-between watching episodes of The Big Bang Theory or the latest cat video on YouTube, you may have noticed an increased number of animated commercials playing (don’t worry if you didn’t – that’s why I’m here. Isn’t Sheldon hilarious?). That’s because animated video seems to be all the rage these days, specifically ‘flat’ 2D animation. Take a gander at this Oreo commercial:
After just a few short years, fellow Ottawa startup Shopify is now kind of a big deal. Providing simple yet powerful online stores to anyone from mom and pop operations to Tesla Motors, Shopify has democratized e-commerce in the same way that WordPress democratized digital content creation and endless navel-gazing. The proof is in the pudding: by the end of 2013, Shopify will be responsible for 80,000 online stores and 1.5 billion in total sales.
I’ve written previously about the need to align your video project to clearly articulated objectives and what can go wrong if you don’t. I’ve also written bit about identifying where your customer lies on your sales path to help decide whether you should use live action or animated video for your project.
Video is a powerful tool to let your audience in on who you are and what you do as an organization, product, or service. Great video content takes time, resources, and craft, but all too often this content is used and forgotten when the campaign is done.