30 May How Long Does it Take to Make a Video?
No, we can’t create your video in 2-3 weeks. But there’s a really good reason why. We promise!
A video will only be successful if it connects with someone on the other end. Because nothing is really business to business anymore – it’s business to person. Companies don’t make purchase decisions, people do.
Human emotion is complex, but it’s what drives decisions. It takes time to define and understand the unique set of emotions that lie within your customers – both present and future. By taking some extra time, we can determine their common experiences, beliefs, and requirements, both personal and professional. Only then, can we create content that not only interests your audience, but drives action from them too.
If you think this is difficult to do, you’re absolutely right.
So, if you want to spend your time and money on a video that isn’t going to make any real impact, but can be delivered by next week – there are certainly vendors out there that can help you.
But, you should be looking for relevant video content that will have real, measurable impact. The catch is that it’s going to take some time to plan and execute this properly. The standard production process lasts 6-8 weeks from project launch to final delivery.
If you want to know more about our production process, you can download our Process Guide here: http://simplestoryvideos.com/production-guide-download/
Even if you’re a startup with limited resources, just know that you don’t have to create a video because some top blog told you it’s a ‘marketing must’. Investing in quality video marketing is a commitment of both time and money. Create a plan, do your research, and know what you’re looking to achieve with video. If you only have a week to make a video, consider waiting until you do have the time to do things properly.